Client: Capital DSCR

Industry: Real Estate Investment Financing

Engagement: Website Design, Landing Page Strategy, National Google Ads Campaigns

The Opportunity

Capital DSCR provides financing solutions designed specifically for real estate investors. As the brand launched, the goal was to create a digital platform capable of attracting investors across the United States, while clearly explaining the DSCR loan product.

Unlike traditional mortgage products, DSCR loans can be unfamiliar to many investors. This meant the marketing approach needed to do more than generate leads—it needed to educate investors and build trust quickly.

The challenge was to create a website and advertising system that could both capture investor interest and clarify complex financing concepts.

The Strategy

ELO. By Design developed a digital strategy focused on two priorities:

• Education-first marketing that helps investors understand DSCR loans

• Conversion-focused landing pages designed to capture national search traffic

This approach ensures that investors who are researching financing options can quickly understand how DSCR loans work and determine whether the product fits their investment strategy.

The Solution

Investor-Focused Website Design

I designed the Capital DSCR website to clearly explain the DSCR loan structure while guiding investors toward taking the next step.

The website emphasizes:

• Clear explanations of DSCR financing

• Investor-focused language and benefits

• Easy pathways for loan inquiries and applications

The goal was to build a platform that positions Capital DSCR as both an educator and a lender.

Conversion-Focused Landing Pages

To support paid advertising campaigns, we created a series of targeted landing pages designed around specific investor search intent.

These pages align closely with Google Ads campaigns and focus on:

• DSCR loan education

• Key investor benefits

• Clear calls-to-action for financing inquiries

This structure ensures that when investors search for DSCR financing online, they arrive on pages designed specifically to answer their questions and guide them toward the next step.

National Google Ads Campaign Management

I manage paid advertising campaigns designed to reach real estate investors searching for DSCR financing across the United States.

Campaign strategy focuses on:

• Targeting high-intent search keywords related to investment property financing

• Connecting investors with educational landing pages

• Continuously refining campaigns to improve lead quality and performance

This allows Capital DSCR to maintain a consistent national presence among investors actively seeking financing.

The Result

Capital DSCR now has a digital marketing infrastructure designed to reach investors nationwide while educating them about DSCR loan opportunities.

The company benefits from:

• A professional website that clearly explains DSCR financing

• Targeted landing pages built for paid search traffic

• National visibility through Google Ads campaigns

• An education-driven marketing approach that builds investor trust

Together, these elements create a system that helps connect Capital DSCR with investors actively seeking funding for their next real estate deal.

Services Provided by ELO. By Design

• Website Design & Development

• Landing Page Strategy

• Google Ads Campaign Management

• Paid Search Strategy & Optimization

• Investor Education Content Structure