Client: Lubbock Caprock AMBUCS

Industry: Non-Profit / Community Service

Engagement: Website Design, Social Media Management, Video Production, Event Marketing, Print Design, Strategic Growth Planning

The Opportunity

Lubbock Caprock AMBUCS is a volunteer-driven nonprofit dedicated to inspiring mobility and independence for people with disabilities through initiatives such as adaptive tricycles (AmTrykes), scholarships for physical therapists, and the Caprock Classic Basketball Tournament — the largest high school basketball tournament in the world.

As the organization continued to grow its impact, leadership wanted to strengthen its ability to:

• Attract new members to the club

• Expand partnerships and sponsorships

• Increase participation in the Caprock Classic tournament

• Tell the story of the organization’s mission and impact

The opportunity was to build a marketing system that would help the organization reach new audiences while inspiring deeper community involvement.

The Strategy

ELO. By Design developed a strategy centered on storytelling, community engagement, and consistent visibility across both digital and real-world touchpoints.

The focus was to help people understand not just what AMBUCS does, but why it matters.

This approach combined:

• Digital storytelling through video and social media

• Professional branding and design materials

• Strategic promotion of the Caprock Classic tournament

• Community outreach that attracts both members and partners

The Solution

Website Design

I designed a modern website to serve as the central hub for the organization’s mission, events, and community involvement.

The website helps visitors quickly understand:

• The mission and impact of AMBUCS

• How to become a member

• Information about the Caprock Classic tournament

• Opportunities to volunteer or partner with the organization

This platform allows the organization to clearly communicate its purpose while making it easier for people to get involved.

Social Media & Community Engagement

I manage the organization’s social media channels to increase awareness and keep the community engaged.

Content focuses on:

• Highlighting the mission and impact of AMBUCS

• Promoting upcoming events and meetings

• Celebrating partnerships and sponsors

• Encouraging new members to join the organization

Consistent storytelling helps reinforce the heart of the organization while expanding its reach.

Long-Form & Short-Form Video

Video content plays a key role in sharing the stories behind AMBUCS’ impact.

I produce both:

• Long-form videos that highlight the organization’s mission, events, and community stories

• Short-form video reels designed to reach new audiences and inspire engagement on social media

These videos help humanize the organization and allow potential members and partners to see the real impact of the work being done.

Caprock Classic Tournament Marketing

The Caprock Classic Basketball Tournament is a cornerstone fundraiser for the organization.

To support the event, we manage:

• Paid advertising campaigns to increase tournament awareness

• Social media promotion and event visibility

• Print graphics and event signage

• Marketing materials that support sponsors and partners

These efforts help expand the reach of the tournament and support its continued growth.

Print Design & Event Graphics

I design print materials that support both the organization and the tournament, including:

• Event graphics

• Promotional materials

• Visual assets used in community outreach and partnerships

These materials ensure that the organization maintains a professional and cohesive presence both online and in the community.

Thought Leadership & National Visibility

In addition to local marketing efforts, we contribute written content to the national AMBUCS magazine to highlight the work and impact of the Lubbock chapter.

These articles help share the story of the organization with a broader audience and strengthen its visibility within the national AMBUCS community.

Strategic Growth Planning

Beyond marketing execution, I work alongside leadership to provide ideas and strategic direction for:

• Increasing Caprock Classic tournament participation

• Expanding club membership

• Strengthening partnerships within the community

This ensures that marketing efforts align with the long-term vision of the organization.

The Result

Through consistent storytelling and strategic promotion, Lubbock Caprock AMBUCS continues to strengthen its presence in the community while expanding the reach of its mission.

The organization now benefits from:

• A modern website that clearly communicates its impact

• Increased visibility through social media and video storytelling

• Expanded awareness and promotion of the Caprock Classic tournament

• Stronger engagement with community partners and sponsors

• Ongoing growth in membership and community involvement

Together, these efforts help ensure the organization can continue inspiring mobility and independence for those who need it most.

Services Provided by ELO. By Design

• Website Design & Management

• Social Media Management

• Long-Form & Short-Form Video Production

• Paid Advertising Campaigns

• Print & Event Graphic Design

• Strategic Marketing & Growth Consulting

• Editorial Writing for National Publications

Final Thought

The most powerful nonprofit marketing doesn’t just promote events — it tells stories that inspire people to participate.

By combining strategic marketing with authentic storytelling, Lubbock Caprock AMBUCS continues to grow its community and expand its impact.