First impressions matter. Web design influences how visitors perceive your business.
Integrated Axis Group, LLC, is a leading provider of IT services and solutions for small to mid‐sized companies with specific expertise in both dental and medical practices. IAG strives to deliver the highest quality products and services to reduce time, money and stress, so clients can focus on their customers.
The client’s main goal is to generate new leads using SEO (organic) tactics. Because organic search still accounts for more than half of all website visitors, it’s essential to take advantage of on-page SEO. To generate more clicks and promote themselves at the local experts, the client needed to disseminate relevant and quality content. IAG also needed to build trust among website visitors with useful content that solves their problems or answers their questions. Organic SEO provides lasting and more stable results, so we could not neglect it.
Following the lead of ‘They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer’ by Marcus Sheridan, we decided to use blogs to establish IAG as the technical experts while better exposing our services. Because WordPress was initially designed as a blogging platform, the client and I found it to be the best choice for the new website. The website is constructed to feature the most recent articles while navigating users back to the services page.
I also included a custom quote form to answer the biggest question of all, “How much does it cost?” This feature not only helps potential clients gain a better understanding of how IAG operates, it also benefits the client in starting an informed conversation with prospects.
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